Plextek is a Cambridge-based electronics design house, specialising in product and systems design for wireless and communications systems, automotive, aerospace, defence and medical applications. Plextek’s most recognisable designs include those for Lojack Corporation’s stolen vehicle systems in the USA, and for the TRACKER Network (UK) Limited. The company was last year also a recipient of two Queens Awards for Enterprise, in Innovation and for International Trade.
UKTechnologyLive spoke with Colin Forster, a senior consultant at Plextek, about joining the UK Trade & Investment (UKTI) trade delegation to China in July and the opportunities the region represents for electronics design.
UKTechnologyLive: Can you tell us a little about how the company has approached developing business within the Chinese market?
Colin Forster: While we don’t currently have business relationships in China, there are strong opportunities to offer our specialist wireless and product design expertise. This is why it is so important to maintain dialogue with UKTI. That, alongside our other activities with UK Government, such as membership of the Digital Communications KTN, helps us to keep abreast of the business climate. UKTI has been invaluable in helping build awareness of the challenges for business in Asia, by providing briefing seminars as part of the local Cambridge Wireless China Special Interest Group.
UKTL: What are the challenges of doing business in China?
CF: What we have to do is identify where our company’s skills might be beneficial. We need to gain better understanding of how Chinese companies like to work and conduct business, and how they approach technology innovation and product developments, as well as how they work with foreign partners. What we do have is a better grasp of the need to develop long term relationships and understanding, and as a business with limited resources, we need to focus our efforts carefully when we do identify opportunity areas.
UKTL: What opportunities are you looking for?
CF: We want to identify Chinese companies which would benefit from specialist assistance in complex system design and/or wireless technologies: manufacturers of electronic products and systems are a particular focus of our attention. We also are looking to work with companies involved in professional electronic systems, consumer electronics products for volume markets, or white goods manufacturers incorporating electronics and/or wireless technology into their products. During the trade mission itself we will be outlining our design services and our wireless andcommunications expertise to consumer electronics companies for the first time.
UKTL: How do you see British design services and expertise making an impact on Chinese business?
CF: British design brings decades of experience in multiple disciplines including radio design, microwaves, signal process and software protocols, to solve challenging wireless design and development issues for products, systems and sub-systems. Design and expertise from the UK can also assist Chinese companies to evaluate markets and business opportunities, assess technology value, risks and intellectual property, and help develop practical business propositions. Add capability to develop reliable ‘real world’ products for volume manufacturing and you start to see real mutual benefit from working together.

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