It’s a boom time for designing and deploying mobile business models in the UK. But are British companies maximising the potential revenue that could be extracted from the mobile infrastructure? According to Luke Glen of Spot ID, businesses are not leveraging the potential of many communications channels at their disposal.

Spot ID looks to maximise customer reach by bridging the gap between the physical and online shopping domains using a mobile phone and social network channels.

Any product or deal can be given a unique ID tag which Spot ID users can use to gather and share information from via a messaging service. The service sends a direct response to the consumer’s request for information onto their mobile phones, which, unlike traditional search engines, does not feature any advertisements which could distract a consumer away from their original intended purchases.

What many businesses fail to capitalise upon in the mobile market is the growing importance of social communications networks such as Twitter and Facebook. Here Spot ID comes into it’s own; users can direct information gathered from Spot ID to their Facebook and Twitter accounts which, using a drag-and-drop interface, can easily be shared around their social networks. It’s the logical evolution of “word-of-mouth” product promotion.

Spot ID looks set to become  an excellent alternative to Short Codes, a costly format in short supply which companies currently rely too heavily  upon to reach their target consumers.

For more information, visit Spot ID.

Tags: mobile monetisation, SpotID, TW09