Reputation is without a doubt the most important thing to consider and protect when it comes to any company, organization or brand name, regardless of its size or the sector it belongs to. A company’s reputation can be destroyed in a heartbeat which is why it’s crucial to make sure there are high levels of reputation management available, to ensure the company name is as well protected as possible.
As the use of internet increases, as does the risk of a company’s reputation being destroyed by external influences such as anonymous internet trolls or ruthless competitors. Online reputation can be monitored to a degree via customer services, however there are many external factors that unfortunately cannot be controlled.
Don’t give them a reason to talk about you
Although it may come across as a “no-brainer”, the best way to protect your company’s reputation is avoid doing anything that can make others look at you in a negative light. Anyone with a computer can post a damaging comment online, but unless the writer has proof to back up their claims, these will be merely seen as fake accusations. Avoid any controversial dramas that others may view as offensive, and instead focus on ways to build your online presence and reputation in an ethical and positive way.
Practice good customers service
Social media for business is becoming increasingly popular and is a great way to demonstrate fantastic customer service, especially to disgruntled customers with complaints. A great way to show the world you care about consumers is to provide excellent service at all times. You can do so by replying to every comment left on your Facebook or Twitter wall in an appropriate and professional manner – regardless of the matter you are dealing with. It is imperative to remain professional at all times even if you do not agree with the customer’s comments, as there’s nothing more unprofessional that a company replying in a defensive or unapologetic manner. It is also important not to ignore any comments as this can come across as rude and disrespectful, if you do not have time for your customers then why should they purchase a product or service from you?
Dealing with situations appropriately
Even though it’s almost impossible to control what others say about you, there are ways to deal with these situations in a calm and professional manner that won’t jeopardize your name further. During a crisis it’s recommended to have someone who can monitor your online reputation and assess the risks of various events and solutions, such individuals will be able to suggest reputation-protection measures. It is also wise to set up daily online alerts to ensure you are made aware of every time your company name is mentioned on any website, this way you can alleviate any issues before it gets out of hand.
If you are being accused of something that can be backed up with proof of your poor choices or behavior, the worst way to deal with the situation is by continue denying claims despite being caught red-handed. Honesty is the best policy and the best way to deal with the situation is to admit responsibility and show sincere regret for the actions in question.
Need a helping hand?
There are many agencies out that can give you a helping hand when it comes to maintaining your company’s online reputation: reputation squad is an easy to navigate website that offers services including: online reputation management and image optimization in the UK, tailored to high profile individuals and corporate companies. Whether this involves monitoring corporate reputation or influence campaigning, the friendly and helpful team are always on hand to help, making sure your company name stays positive and protected at all times.
Protecting your personal online reputation
It’s also very important to ensure your personal online reputation stays protected as and you do not do anything that can negatively impact you or your career. There are ways to protect yourself from doing so, such as ensuring your personal information on social media websites are set to private and do not post any content that could hurt both yours and your workplace’s image.